ExperienceXI and Nike Introduce a New Era of Immersive Global Soccer Opportunities for Players, Coaches, and Clubs
Experiential platform will connect Nike-affiliated youth clubs to elite training environments, federation access and global match day moments
ATLANTA, GA — August 13th, 2026 — ExperienceXI today launched a new Nike-backed experiential soccer platform designed to connect players, coaches and club leaders with elite training environments, coaching education, global competitions and the game's most meaningful moments. Built for Nike-affiliated youth clubs, ExperienceXI transforms access into immersive experiences that develop players, strengthen clubs and deepen connections to the sport.
ExperienceXI is the Nike-backed experiential soccer travel service built for competitive youth players and club leaders who want more — providing access to elite environments through some of the world’s top international clubs and federations. It is a global football engagement that will deliver transformative experiences which will elevate performance and expand perspective.
The platform offers turnkey programming across five core categories: Domestic Elite Experiences anchored at the Arthur M. Blank U.S. Soccer National Training Center (National Training Center) and match day activations tied to the U.S. Men’s and Women’s National Teams; International Programs and Tournaments at Nike-aligned European academies; Global Events activations; Leadership and Coaching Education through domestic and international license pathways; and custom-designed programs built specifically for Nike's premier youth clubs.
"This launch is the culmination of the desire and plan to offer first-hand experiences through Nike’s exceptional soccer ecosystem for the long term, not a one-off activation," said Billy Hartman, CEO and Founder of ExperienceXI. " What we're building is the experiential layer that sits underneath Nike’s expansive global soccer relationships — with access to the training environments of top-flight clubs and national federations, the coaching education, and the match-day moments that turn something as simple as a kit purchase into a lifelong connection to the game. This experiential platform has been created and designed to grow well beyond the momentum we’re seeing for the game in 2026."
ExperienceXI launched its inaugural programming at the National Training Center in June 2026 with two Concorde Fire Festival activations. Additional programming included two Executive Director Symposiums tied to international matches at Mercedes-Benz Stadium, and an 11-day US Club Soccer id2 international program planned for August, covering training experiences with two elite professional club environments in London, combined with attending opening weekend professional league matches.
For Nike, ExperienceXI represents a scalable platform for activating its global football ecosystem at the club level — moving the relationship with youth clubs from sponsorship into ongoing engagement and meaningful connection.
"ExperienceXI gives our marketplace partners unique access rooted in Nike’s global soccer relationships," said Kyle Tanner, Director, NA Marketplace Partners at Nike. "We've invested in the world's best clubs, federations, and training environments. ExperienceXI is how we put those partnerships in the hands of the players, coaches, and families who are the heart of the game in this country. It deepens club relationships and makes Nike's commitment tangible at every level."
ExperienceXI sits at the intersection of elite sport performance, global football culture, and life-shaping experience. Through its signature partnership with Nike and their vast network of world-class soccer brands, federations, leagues, and clubs, the platform delivers programming that is not commercially available through traditional soccer travel providers.
"We don't sell trips. We create environments that expand how people train, compete, lead, and essentially, how they see and feel the game," said Phil Hill, President and Co-Founder of ExperienceXI. "Our difference is right up there in our name. Others offer soccer travel. ExperienceXI delivers soccer experiences with meaning and purpose — crafted through the Nike football ecosystem and designed to raise the level on the pitch and beyond it. This is where the game gets bigger."
Looking ahead, ExperienceXI plans to build its domestic footprint at the National Training Center, continually increase its international tournament programming, and roll out accredited coaching education pathways. The company is also building an operating model designed to extend the same framework to additional sport categories over time, with soccer serving as the foundation.
ExperienceXI programming is now available across the Nike partner youth soccer ecosystem.
About ExperienceXI
ExperienceXI is a premium experiential soccer travel platform delivering immersive global and U.S.-based programs for competitive youth players, coaches, and club leaders — built to connect them with elite environments, authentic football culture, and the game's biggest moments. Backed by Nike, ExperienceXI provides access that can't be found anywhere else — and curates this access into experiences that are operationally world-class and personally transformative. Headquartered in Atlanta, Georgia, ExperienceXI operates domestic programming at the Arthur M. Blank U.S. Soccer National Training Center. Learn more at experiencexi.com.
About Nike Soccer
Nike Soccer is committed to serving athletes at every level of the game through innovative footwear, apparel, and equipment designed to unlock performance and inspire possibility. Beyond product innovation, Nike works alongside partners to expand access and opportunity at the grassroots level, helping young players develop skills, build confidence, and foster a lifelong connection to the game. Through these efforts, Nike continues to support the growth of soccer and empower the next generation of athletes on and off the pitch.
Certain experiences, venues, clubs, federations and programming elements are subject to partner approvals, availability and scheduling.
Media Contact
Phil Hill
President & Co-Founder, ExperienceXI
media@experiencexi.com
+1.470.483.0220