Global Events
Be there when the world is watching.
The biggest happenings in football create memories that last a lifetime.
ExperienceXI designs premium experiences around the sport's most iconic events—bringing clubs, partners, leaders and special guests closer to the atmosphere, energy and moments that make football the world's game.
Powered by Nike. Built around unforgettable moments.
Global Event Experiences launching soon.
Global Events
Be there when the world is watching.
The biggest happenings in football create memories that last a lifetime.
ExperienceXI designs premium experiences around the sport's most iconic events—bringing clubs, partners, leaders and special guests closer to the atmosphere, energy and moments that make football the world's game.
Powered by Nike. Built around unforgettable moments.
Global Event Experiences launching soon.
Some moments are
bigger than the match.
The world's greatest football events transform entire cities.
The streets. The supporters. The anticipation. The feeling that you're witnessing something bigger than the game itself. Our experiences will immerse guests in those moments—through premium matchday experiences, authentic local culture and access that goes beyond a ticket.
What You Can Expect
Football's Biggest Stages: Experiences built around the most anticipated events in the global game.
Elevated Matchday Experiences: Premium hospitality, curated programming and unforgettable matchday energy.
Culture Beyond the Stadium: Authentic local experiences that connect guests to the people, traditions and passion surrounding the event.
Seamless Execution: World-class planning, hosting and support that makes every moment count.
Where football becomes unforgettable.
Global Events
ExperienceXI is developing a portfolio of premium international experiences connected to the world's most celebrated upcoming football events and competitions.
The best football experiences don't start at kickoff. They begin the moment you arrive. Every program we offer is thoughtfully designed to connect guests to the atmosphere, culture and excitement that make the world's biggest football moments unforgettable.
Program elements may include:
Premium matchday experiences and hospitality
Curated cultural and city programming
Behind-the-scenes football access opportunities
Exclusive group events and hosted experiences
Nike-connected storytelling and immersive content
Premium accommodations and concierge-style support
The stage is set.
The game's biggest moments deserve more than a seat in the stands.