Who Are We?
Built from the inside out.
ExperienceXI was built by people who have lived at the highest levels of the game: international academies, national federations and professional clubs.
We design and deliver elite soccer experiences that connect players, coaches and fans directly to the professional game. Our domestic and international programs are crafted for youth clubs, high schools and universities— with each built to the same standard we've held throughout our careers.
Why Choose Us?
Powered by Nike
Built in collaboration with Nike—unlocking unmatched global access to the clubs, environments and moments shaping the future of the game.
Expert-Led Development
Created by coaches and performance experts to accelerate growth—technically, mentally and culturally.
The Full Experience
From matchday energy to immersion in local culture and community, experience football the way the world lives it.
Unrivaled Access
Developed alongside the world’s most influential football organizations— unlocking access to the people, places and systems defining the sport.
Designed for Impact
A structured, end-to-end approach—from design to delivery to evaluation—ensuring every experience drives real impact.
Effortless By Design
We handle every detail—so players can stay focused, play free and enjoy every moment.
Leadership
Billy Hartman is an entrepreneur with over 25 years in international soccer travel, hospitality, and education, creating life‑changing experiences for youth players, coaches, and clubs worldwide. As CEO & Founder, he leads strategy, operations, and growth while using the game as a vehicle for development on and off the pitch.
CEO and Founder
Billy Hartman
Phil Hill
President and Co-Founder
Phil Hill is a 3x tech founder and go‑to‑market leader who has spent more than 20 years building products and experiences at the intersection of soccer, technology, and social impact. At ExperienceXI, he is Co‑Founder and Head of Product, Tech, and Growth, leading platform strategy, AI‑powered fan experiences, and the go‑to‑market engine.
Bill Harte
Bill Harte is a lifelong football person and veteran sales leader with nearly three decades of experience working with some of the world’s biggest sports brands. As VP of Sales at ExperienceXI, he leads commercial strategy and partnerships, connecting teams, families, and sponsors to experiences that deliver lasting value.
Vice President of Sales
Peri Marosevic
Vice President of Operations
Peri Marosevic is a former professional player and U.S. youth international who represented the United States at multiple youth national team levels, including the FIFA U‑20 World Cup. As VP of Operations at ExperienceXI, he oversees the planning and delivery of every experience, ensuring each run at an elite standard from concept to final whistle.
Our Mission
To transform lives through
experiences that connect
sport, culture and human
potential — on the field
and beyond it.
Experience Improvement
Every program evolves.
Feedback drives action, not just reflection.
Our Values
Raise the Standard
Benchmark every experience against the best in sport, personal excellence + culture.
Design with Intention
From training sessions to matchday moments, every touchpoint is deliberate.
People Before Programs
Athletes, coaches and families are considered equally in everything we build.
Earn Trust Every Day
Clear communication and consistent delivery, from first contact to final whistle.
Powered by Nike.
Driven by Purpose.
ExperienceXI operates within the Nike ecosystem — delivering elite programming that connects the next generation of players, coaches, and fans to the professional game.
Unmatched access. Elite execution. A standard worth experiencing.